Ryan Popolo

Portfolio

This portfolio highlights a backgrounder I created at James Madison University on the recent measles outbreak in the United States. The project was written from the perspective of a university public relations team and focuses on informing the campus community while maintaining trust. It included key facts about the outbreak, prevention strategies, and the university’s response plan to the outbreak. The goal was to provide clear, accurate, and timely information during a public health crisis. This assignment helped me understand the importance of crisis communication and audience-focused messaging.

Through my coursework and projects at JMU, I’ve developed skills in:

  • Writing press releases, backgrounders, and fact sheets
  • Creating digital newsletters and social media content
  • Applying AP Style and message framing for different audiences
  • Planning strategic communication campaigns
  • Working with design tools like Canva and platforms like WordPress
  • Collaborating in fast-paced team environments

Phone: 856-793-5628

Email: Popoloryan0@gmail.com